Contour 3 and additionally implies that the new quiddity off websites memes is actually of so it cohesiveness-uniqueness nexus

Shape step 3 reveals into the an excellent scatter plot chart the main self-confident relationships between your quiddity concreteness off meme family therefore the cohesiveness and individuality of its common services

As conveyed, meme families that have been found to be probably the most natural had been together with those revealing unique content and function qualities (Roentgen 2 = .83). Such as for example, “Too Really Large” exclusively deals with political points, along with “Photos of the day,” really period provided each other visual and you can sounds modifications.

They screens about three levels of quiddity concreteness, indicating one to meme families which have an incredibly visible and you will concrete quiddity (an object otherwise a certain profile) as well as tended to do have more natural and original unique content, participation, and means common qualities. This new extraordinary large many “Celebrity Battles Son” exemplify that it family. New consistent visibility of special sword on the majority out of hours offered it meme family unit members a tangible quiddity. However, at the same time, a few of the period have been very similar to both inside the fresh generic form, contribution, and you may articles services, writing on the latest relatively unique products from fights.


Contained in this study, i operating a big-size research to analyze the fresh layouts and you can formations underpinning Websites meme communities. Our very own deviation point was a theoretical difference in several pushes one to join internet sites memes together: the quiddities of their own household members while the generic characteristics of your larger meme society. We strived not only to bring a descriptive breakdown of these pushes, plus to spell it out the way they was related to each other, and the structure out-of meme companies. New results of the exploratory attempt donate to the latest literary works with the websites memes in a lot of theoretical and methodological domain names, as summarized less than.

Distinguishing common quiddity sizes: The analysis found five version of quiddities – target, particular reputation, simple profile, step, and you may keywords. The point that step are the most frequent is very discussing: In many cases, they showed this new embodied character off sites memes, and this build towards the shows of people that simulate someone else regarding the public fields (Shifman, 2013 ). Imitating an activity inside your very own way is primarily very easy to would as well as the design is easy to know (Lewis, 2012 ). As a result, this may end up being the a welcoming cure for is your self to your brand new memetic replace.

Determining this new mainstream (and you may periphery) of one’s memetic fields: I laid out the new popular out of meme culture by explaining by far the most popular content, involvement, and you can form features of well-known web sites memes in addition to their days. Support earlier in the day qualitative observations (Milner, 2012 , 2013c), it was unearthed that white male kids and you may teenagers was basically an average participants most of the time. Preferred community, eating, and you can the brand new media were the most typical subject areas, if you find yourself governmental posts was a lot less commonplace. Such findings corroborate prior to discussions of one’s “whimsical” gist away from internet sites memes as well as their solid association in order to pop people (Knobel & Lankshear, 2007 ; Shifman, 2012 ).

The fresh cohesiveness and nüchternes kostenloses Dating you may uniqueness out-of meme family: Because of the difference between quiddity and universal services, the newest cohesiveness from an effective meme family regarding general blogs, participation, and you can means is not guaranteed. The findings imply that regardless of if meme household are usually cohesive, the degree of cohesiveness varies greatly between parents. A central function we discovered to be coordinated using this type of variability are uniqueness, or point on traditional. The more book a great meme family members try, more this new resemblance away from characteristics among its hours. So it trying to find validates that which we marked because individuality-cohesiveness pendulum: It indicates that the fundamental stress ranging from communality and you may identity underpinning users’ motives is also manifested regarding companies from memes that they generate.

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